Our Company Purpose training is the best thing you can do to help you through the process of defining or revisiting your purpose in this new world of work. There are many benefits to improve your company performance and profit, if you get this right.
The course is one of our Leaders for The Future Programme modules.

SVC Training delivers its Company Purpose training, for productive leaders.
Client Testimonial
Enormous impact
The training was extremely helpful. It was delivery of the information which made an enormous impact on me. In our politically correct world, I feel it has become very easy to be frightened off but now I find the legal side and the human side has now come together for me. It was a great to share the course with other delegates and the constant flow of tea and service with a smile was very welcome.
Company Purpose Training
Module Overview
A company purpose (and your statement) explains the reason (or reasons) you exist. It is about why your company exists and why anyone should care. Also, it is about the value you create for the benefit of others, such as your customers.
Understanding your business purpose is critical to the success and performance of your business.
This course will help you to:
- Reconnect with your vision.
- Recognise the need for ‘who’ (customer and needs).
- Understand the importance of your ‘why.’
- Discover why your whole organisation must work towards the same goals and purpose.
- Define and embed your company purpose.
Your business purpose defines the reason for your company’s existence.
This course will improve customer and employee loyalty by understanding your company purpose and distinguishing it from your vision, values, and mission.
Course Outline
Demonstrate understanding of your ‘who’ and ‘why’, and the responsibilities these bring.
- Understand how your purpose can impact your business:
- Improved Customer Attraction
- Enhanced Employee Attraction
- Worker Retention
- Greater Recognition
- Stronger Brand Protection
- Improved performance and profitability
Use various tools and techniques to get the best out of those around you.
Duration: Full Day
Follow-on Course: Leaders for The Future Development Programme