SVC Solutions

Our Team

Driving Our Success

Meet the Team

Meet the Team at SVC Solutions. Our Amazing people provide the brains, energy, passion, and support for SVC Recruitment, SVC Training, SVC Human Resources, SVC Health & Safety, and our Management, Accountancy & Finance.

Amanda Coulson

CEO & Founder


I run the business alongside my business partner Paul Goodchild. As well as being the CEO, I am a Business Coach.

Following a successful career within recruitment across East Anglia, my passion and determination to make a difference led me to establish SVC in 1999. The key priority is to exceed customers’ expectations. Some highlights, Essex Countywide Business Woman of the Year in 2010. And becoming a qualified ILM Trainer and Executive Business Coach.
Something about me:

I love being an aunty. ‘Aunty Panda’ has stuck and sometimes my staff refer to me as this - a name I cannot shrug off anymore so learned to love it!

Paul Goodchild

Managing Director


As well as the managing director, I'm a Chartered Safety & Health Practitioner (CMIOSH), and co-founder of SVC Safety Solutions.

I work within different industry sectors offering the highest level of H&S support and guidance. A Chartered Member of the Institute of Occupation Safety and Health (IOSH), I have over 20 years management and operational experience as a Health and Safety Practitioner. I have been part of SVC since 2006. In 2017 I became Managing Director of SVC Solutions and Partner of SVC Safety Solutions LLP alongside Amanda Coulson.
Something about me:

I am a keen member of the gym and I believe fitness can get you through the hard times and keep you on point.

Sarah Ferguson

Account Manager


I have extensive accounts experience gained over 38 years! I look after the company’s finances and payroll.

I started working for SVC in 2017 as the Accounts Manager. I run the day-to-day accounts and payroll, providing monthly management accounts, and supporting Amanda and Paul where required.
Something about me:

In my free time I like to do gardening, go for walks and visit national trust properties.

Charlotte Flatman

Head of L&D


As Learning and Development head, I run our training division and deliver some of our courses. I also help clients with team performance.

I help clients with training needs analysis and initiatives for staff development congruent with business needs and future growth across all different industry sectors. I'm also an ILM-approved Tutor and IQA, responsible for managing all aspects of our ILM Centre. My passion is developing people in the workplace and watching their progression with years of delivering qualifications and long-term learning programmes. Fully CIPD-qualified HR Professional with a Postgraduate Diploma in Human Resource Management, I have over 14 years of experience in human resources. I understand both commercial needs and effective people management.
Something about me:

On leaving school, I trained and qualified as a Veterinary Nurse! I like spending time with my horses and managing my rare-breed sheep flock.

Sarah Cronin

QHSE Consultant


As a QHSE Consultant, I provide advice & support to our clients to help them fulfil their EHS legal compliance obligations as well as help clients implement & maintain management systems such as ISO. I have recently joined SVC in 2023.

I have been working in QHSE for 6+ years in a variety of industries including agriculture, food manufacturing, motorsport & automotive manufacturing, and concrete manufacturing. I hold qualifications as NEBOSH General, Fire & Environmental Certificates, and am a Technical Member of IOSH. With regards to Management systems, I have hands on experience with implementing the requirements for food safety standards such as BRC, Red Tractor, F2F, Global Gap and with ISO standards including ISO 9001, ISO 14001 & ISO 45001. I hold qualifications in BRC internal Auditing, ISO 14001 Lead auditor and ISO 45001 Lead auditor.
Something about me:

I was a Petty Officer Weapons Engineer in the Royal Navy and it has shaped the person I am today. There is no ‘I’ in Team!

Julia Palmer-Randle

Business Consultant


I am the ‘go to person’ to find candidates for Specialist, Executive and Technical hard to fill roles.

I joined SVC in 2005 and have over 25 years of experience in recruitment. I have established strong bonds with the Engineering, Manufacturing and Technical industries, my clients go back to 1996! I believe that today’s candidate, could be tomorrow’s client – so always treat everyone with honesty and integrity.
Something about me:

I’m a bit of a sci-fi geek and love everything to do with Stargate. I'm a volunteer / senior steward for an events company - who I featured with in the Guinness Book of Records!

Murphy Coulson

Head of Well-being


I ensure that everyone is feeling on top form, that when things are pressured I bring them all back to reality.

I am a great listener, and keep the ship and crew on track. I have mastered the “look”; all I have to do is give them that "look" and they know what to do. I am calm under pressure, the training I have received from SVC has been amazing and I have picked everything up so quickly. I simply charm them out of the trees, I am really great at that.
Something about me:

Well, you might not believe this but I have super powers, I can make any situation positive just with my charming personality.